Companies can boost their cold outreach response rates by 541% through A/B testing different subject lines and messaging. As any good marketers knows, A/B testing is essential for optimizing and increasing lead generation engagement and results. Most outbound marketing efforts will fail flat with A/B testing.
You can't afford to miss out on social selling. It's the new way of doing business, and it'll change your life. Social selling is about developing relationships with customers and prospects. Then converting those relationships into actual sales. This guide will teach you how to use social media like a pro so you can start social selling right away!
The average office worker receives 121 emails per day. And 35% of email recipients open email based on the subject line alone, (Convince & Convert).
Your subject line is your one chance to make a first impression and entice prospects to open your email.
LinkedIn(tm) InMail can be one of the most powerful tools for networking and lead generation. In fact, the average InMail has between a 10%-15% response rate. However, many sales and marketing professionals are not fully capitalizing on InMail's potential and have a low response rate because they're not sure how to use it effectively.