To attract attention and achieve success in today’s fast-paced world, it is important to stand out from the crowd. Utilize your unique qualities to stand out and make the most of what you have. The same rules apply when crafting a LinkedIn headline as they do with any other element of your online presence.

The LinkedIn headline is the first thing everyone sees when they search for you on the platform. It’s essential to make sure it’s catchy and reflects your personality, so make sure you optimize it well!

Do not mislead potential leads or employers by using misleading headlines on your LinkedIn profile. Make sure your headline is informative and relevant. However, creativity is appreciated even on LinkedIn- so feel free to experiment!

Given that not everyone is naturally eloquent, we decided to compile a full guide on LinkedIn headlines and provide some tips on making them more marketable.

What should I include in my LinkedIn Headline?

To get the most out of your LinkedIn profile, make sure to create a headline that concisely summarizes your skills, experiences, and ambitions. Consider what makes you unique and highlight this in your headline. By doing so, you will stand out from the “sea of same” and attract more potential clients. 

Try one of the following formulas below: 

Tips on How to Write Better LinkedIn Headlines

To help you write better LinkedIn headlines, consider these tips:

1. Be descriptive: Use vivid language that accurately describes what you offer. For example, instead of “LinkedIn Profile Optimization Services”, try “Boost Your LinkedIn Profile!” This will encourage readers to learn more about what you can do for them on the platform.
2. Be Concise: Don’t overcomplicate things by including unnecessary details or buzzwords in your title. Keep it simple and straightforward so readers can understand it at a glance.
3. Use Personality Traits Wisely: When writing a headline for yourself on LinkedIn, be sure to use traits that reflect your personality and brand image. For example, if you are an entrepreneur who is passionate about technology, try using phrases such as “ Technology Savvy,” “ Inventor,” or “ Tech Lover .”
4. Play with Words: When crafting a catchy headline, experiment with different words and see what works best for you and your target audience. Try out synonyms or different word orders to see which ones create more focus and interest in the title.

6 Common LinkedIn Headline Errors

There are many dos and don’ts when it comes to writing a LinkedIn headline, but here are six of the most common errors people make. Avoid these blunders, and you’ll be on your way to a more effective headline!

1. Using industry-specific codes or jargon such as “BDR”, “SDR”, “AE”, and so on. 
2. Showing off by using words like “expert,” “top-performing,” “superior,” or “best” or referencing any success without providing legitimate arguments to back it up.
3. Avoid keywords that are highly relevant to your potential clients. Remember that the “keyword” filter is the one that gets used the most when creating your LinkedIn headline. Be sure to appear in the search results for your prospective client.
4. Creating a headline that reflects professional experience engagements that are no longer applicable to your current or future professional goals.
5. Excluding your unique selling point. Without it, you are just another professional among many.
6. Instead of bragging about your “awesomeness,” make your LinkedIn headline about how you can help others.

Ideal LinkedIn Headlines For Lead Generation

There is no one-size-fits-all rule for what to put in your LinkedIn headline, but the examples below show what works in practice. Some people choose to include their job title and company name, while others prefer to focus on their skills and expertise. Ultimately, it’s up to you to decide what will best represent you and your career goals.

1. This is an ideal LinkedIn Headline because

• The keywords are searchable for LinkedIn SEO;
• The keywords listed below warmly and distinctively capture the value that this person brings to the table.

2. This is an ideal LinkedIn Headline because

• It conveys a personal brand’s authority and strength;
• The keywords are searchable for LinkedIn SEO;
• Transparency regarding the services this person provides, his area of expertise, and the outcomes he has achieved in the past;
• It suggests topics to discuss after connecting on LinkedIn.

3. This is an ideal LinkedIn Headline because

• It shows his current and past career highlights;
• He provided a precise description of what his company does and how it does it;
• The keywords are searchable for LinkedIn SEO;
• It suggests topics to discuss after connecting on LinkedIn.

4. This is an ideal LinkedIn Headline because

• She used humor that can put a smile on the reader’s face and catches the attention;
• It shows a specific level of creativity needed for the person’s career path;
• The keywords are searchable for LinkedIn SEO.

5. This is an ideal LinkedIn Headline because

• Mentioning your achievements is a great way to establish credibility and show that you are an expert in what you do;
• The keywords are searchable for LinkedIn SEO;
• There are so many topics to open up a conversation after connecting;
• This headline is a fantastic hook to entice someone to scroll down and learn more about this person.

6. This is an ideal LinkedIn Headline because

• The value is both specific and obvious: She transforms overworked executives into prosperous business owners;
• Clear examples of accomplishments – millionaire mentor;
• It’s always a good idea to include a call-to-action, or two – Dm me to learn more/Follow for daily content – if you can;
• Using humor is always welcome as long as it is professional and relevant.

7.This is an ideal LinkedIn Headline because

• It is densely packed with keywords, and it is more likely to appear in LinkedIn search results.;
• The specificity with which this person describes her work, her abilities, and her responsibilities;
• The variety of subjects you can openly discuss once you’ve established a connection with this person.

8. This is an ideal LinkedIn Headline because

• This person is obviously looking for her first opportunity and is prepared to advance;
• It specifies the roles for which she is qualified;
• The keywords are searchable for LinkedIn SEO.

9. This is an ideal LinkedIn Headline because

• It emphasizes the individual’s business outcome;
• It is inspiring and invites you to connect with her and learn how she does it;
• A call to action is given.

10. This is an ideal LinkedIn Headline because

• It expresses the person’s title and/or occupation clearly.;
• The keywords are searchable for LinkedIn SEO;
• It defines “Hybrid Experience” for those who are unsure.

Lead Generation with LinkedIn Headlines

Use your profile to your full advantage, and don’t miss out on opportunities to connect with potential customers. One of the best ways to use LinkedIn is to create headlines that will catch people’s attention and make them want to learn more. 

It’s time to increase your chances of getting leads through the door (LinkedIn Headline). We’ll show you how to add personality to your Connection Request messages by using a LinkedIn headline. Check out these examples to get started!

1. Personalize Your Approach Using Your Current Position

Hello Thamina, 
It's great to meet someone on LinkedIn who is working to help businesses grow! This platform is fantastic; it has allowed me to rapidly scale my business.
I'd love to add you to my network.

2. Personalize Your Approach by Using an Interest/Career-Related Activity

Hello Thamina, I listened to the Femme Hive Podcast! It is fantastic to assist female professionals in their twenties in feeling less overwhelmed. I wish someone had encouraged me back then. It was certainly a bumpy ride.  I'd love to add you to my network!

3. Personalize Your Approach Using Your Industry/Background

Hello Thamina, 
I'm looking to connect with professionals with a finance background, and I really liked yours!
Let's get in touch!

4. Personalize Your Approach by Using Something That Someone Advocates For

Hi, 
I enjoy meeting professionals who advocate for women's rights and empower women in their careers!
Thamina, I'd love to have someone like you in my network!

5. Personalize Your Approach Using University

Hello fellow-alumna! 
I also received my bachelor's degree from Duke University! Wasn't it an incredible experience?
Let's connect and share our experiences!

6. Use the Part of the Headline That Piqued Your Interest

Hello Thamina, 
Excellent headline! I really like the last sentence!
I'd love to have someone like you in my network. Let's get in touch!

Conclusion 

Your headline is one of the most important elements of your profile because it’s one of the first things people see. With so much competition on LinkedIn, you need to make sure your headline stands out and grabs attention. The tips we’ve shared should help you write headlines that generate leads for your business.

If you want help creating an optimized LinkedIn profile that attracts more leads, contact us today. Demand cloud will take care of all the details for you. Get a demo today!