How To Generate Leads Through LinkedIn Events

LinkedIn events are an ideal way to connect with potential customers and generate leads. By attending networking events, you not only have the opportunity to meet new people, but you can also learn about new trends and products.
Do you need a way to bring valuable leads into your business? Look no further than LinkedIn Events. With the help of our experts, you can leverage the powerful features within LinkedIn and create events that will give an extra boost to your company. Read this blog now for hot tips on making a maximum impact with online events powered by LinkedIn.

What is LinkedIn Event?

LinkedIn Events are a powerful tool that can help professionals and entrepreneurs elevate their digital presence. LinkedIn Events provide the perfect opportunity to boost visibility, grow one’s network, and ultimately enable businesses of any size to grow. By leveraging the features of Events, users can easily promote their events through targeted updates, conversations, live Q&As – anything that is necessary to capture interest and attract potential guests. With so many features at your disposal, it’s easy to see why people turn to LinkedIn Events as an essential part of their marketing strategies.

What are the Different Types of LinkedIn Events? 

There are three types of LinkedIn events; groups, chats, and posts. The events come in many shapes and sizes. Some examples of popular event types include

  1. CEO Summit – this powerful event series is designed for CEO and senior executives.
  2. Elite LinkedIn Group Meeting – this highly sought-after event series offers an exclusive opportunity for top members of your LinkedIn group to connect and share ideas.
  3. Training/Workshops – learn from the best in the business at a training or workshop event.

What are the Benefits of Engaging in a LinkedIn Event? 

There are many benefits to engaging in a LinkedIn Event. Some of the most common benefits include

  1. Increased Visibility – by hosting a well-executed event, you’ll be able to elevate your company’s profile on LinkedIn and attract new potential customers.
  2. Improved Branding Strategy – by participating in popular events, you can promote your company’s image while also building connections with influential individuals.
  3. Increase Networking Opportunities – with more people attending your events, you’ll be able to expand your reach and build stronger relationships with key players within your industry.
  4. Increase Sales Opportunities – generating leads through events can lead to increased sales opportunities down the line.

How do I create a LinkedIn Event?

There are a few steps your need to take in order to create a successful LinkedIn Event. First, you’ll need to create a compelling title for your event. Next, you’ll need to create a description that will capture the attention of potential guests. And finally, you’ll need to promote your event through targeted updates, conversations, and live Q&As.

The Advantages of Creating LinkedIn Events

The benefits of creating and sharing a LinkedIn Event include

  1. Increased Engagement – by creating and sharing a LinkedIn Event, you’ll likely increase the number of people who attend your event. This will help you build relationships with potential leads and partners, and increase your chances of converting them into customers or partners.
  2. Increase SEO – by creating and sharing a LinkedIn Event, you’ll likely improve your SEO. This will help you rank higher in Google, and make it easier for people to find your website and business.
  3. Increased Lead Generation – by hosting a well-executed event, you’ll be able to generate leads that can lead to increased business opportunities.

Where can I find a LinkedIn Event? 

There are two ways to find the most suitable LinkedIn Event. Users can utilize the LinkedIn Search tool to discover upcoming LinkedIn Events and Explore past events by viewing them online, regardless of whether they were able to attend or not.

Find Upcoming Events By Category

To begin your search, enter your desired keyword(s) into the search bar or execute a blank search.

Check out all upcoming LinkedIn Events by selecting the “Events” tab.

This is how the LinkedIn Event Calendar looks. Choose the event that you want to go to.

The attendees of the event can only be seen by clicking “Attend”.

The option to add the event reminder to your calendar will be provided by LinkedIn.

You can check them out on LinkedIn before joining by reading more about the event, speakers, and organizer below.

There are two ways to see the Event Attendees.

  1. To obtain an accurate headcount of attendees, please click the “Networking” section on the right. Utilize LinkedIn filters to reduce the numbers and find those most closely aligned with your Buyer Persona. Send a Connection Request or direct message to any event participant and seize this opportunity to participate, interact with fellow attendees, and foster a sense of community around the event you have joined or perhaps even organized.
  2. If you are attempting to connect or send a message to a contact, it is possible by clicking the three dots in the upper-right corner and then selecting either “Connect” or utilizing the arrow situated beside them to send a message.

Search for Previous Events

Click here to access your LinkedIn feed page and find the leads you want to target from a previous event.

Check out your “Events” section on the left as you scroll down.

You can see a sample list of the previous and upcoming events below.

How to get in touch with the Attendees of LinkedIn Events? 

LinkedIn has several options for contacting the attendees of your event. You may send a Connection Request or direct message to any participant; alternatively, use filters to narrow down your search and locate individuals most closely aligned with Buyer Persona. Explore the Connections section and see which of your connections are attending; then utilize one of the LinkedIn messaging tools in order to contact them.

7 Ways to Generate Leads through LinkedIn Events

  1. Create a LinkedIn Event page with a specific goal. Hosting a LinkedIn Event page is a powerful way to generate new leads for your business. When creating the page, it’s important to keep your goals in focus and develop an engaging template that meets their demands. Invest in relevant visuals, thoughtful copywriting, and creative strategies to make sure your event catches users’ attention. Chances are if you make the effort to provide useful content and an enjoyable experience, you’ll quickly build relationships with potential leads.
  2. Promote the event through your existing network and relevant channels. Utilizing your existing relationships, like LinkedIn networks and contacts, is a great way to gain interest in an upcoming event and generate leads. By leveraging the power of social media and marketing platforms, you can communicate more effectively with potential customers. Creating engaging content for email campaigns and website posts that highlight the importance of attending your event gives you an efficient platform to drive attendance and grow your contact base. For optimum success, be sure to tailor the message to reflect the needs of the target customer—Crafting focused content will ensure that you reach those most likely to attend.
  3. Use engaging visuals and content to make the event stand out. The key is to make your event stand out and engage attendees. During the event planning process, consider including visually appealing images, videos, and graphically designed materials that attendees can interact with in their own space. Furthermore, include stimulating content such as polls or Q&A sessions during and after the actual presentation.
  4. Offer exclusive discounts or giveaways for attendees (If possible). Not only will it help make the event more appealing, but it also serves as a great way to generate leads for your business. When attendees are rewarded with special discounted deals or prizes, they will be more likely to remember your company and contact you in the future.
  5. Use lead forms to capture contact information from attendees. With questions suited to different personalities, you can create insightful lead forms. By doing this, you can ensure that the responses are pertinent to your event specifically and identify the important decision-makers and stakeholders. Lead forms also offer important details about those who are interested in your event and add extra appeal for people who want to voice their opinions. A tried-and-true method of generating leads while also gathering insightful data on potential clients, partners, or employees is to obtain contact information through lead forms.
  6. Follow up with leads after the event to start building relationships. This follow-up can help build relationships with attendees to eventually convert them into paying customers over time. Crafting clever and personalized messages to engage attendees and sparking conversations can keep your company’s presence at the forefront of their minds as you continue your lead nurturing strategy. Streamlining this process also allows more time for other aspects such as improving your content or product messaging, and making sure that your relationship continues smoothly for everyone involved.
  7. Track results and adjust your approach accordingly. Tracking your results can be the difference between success and failure when it comes to generating leads through LinkedIn events. It’s important to measure which actions are driving the most meaningful results so that you can quickly adjust and update your approach for maximum impact. To make sure you don’t miss out on any key insights, try looking at your data from multiple perspectives. This way, you can make well-informed decisions about how to best use LinkedIn events to maximize effectiveness and convert more leads into customers.


Attending and hosting LinkedIn events is a powerful way to generate leads for your business. By creating or attending an event that is related to your industry, you can connect with potential customers and get your company name out there. You can also use LinkedIn Events to stay up-to-date on the latest trends in your industry, learn about new products, and find potential partners.
If you’re looking for help generating quality leads, Demand.Cloud can assist you. We specialize in lead generation and have a team of experts who know how to make the most of LinkedIn’s features. Get a demo today to learn more about how we can help you grow your business.