Does Cold Email Marketing Work?: 5 Tips To Make Cold Email Work For You

Many people still ask this question. Does Cold Email Marketing work? Yes, it still works. It will last a long time because there are 4 Billion email users daily and counting.  

With the use of the right email strategy, you can get more valuable leads and appointments. According to The Brevet Group, email is nearly 40x more effective at acquiring new customers than either Facebook or Twitter.

The main goal of a cold email is to generate interest and attention, warm up leads, and move them down to your sales funnel.

Creating it can be a difficult task. But with planning and effort, you can make it work for you. Before we share the five tips, let’s discuss the advantages and disadvantages of cold email.

Advantages of Cold Email

Cold emailing might sound like an outdated and ineffective sales tactic, but when done right, it can be a powerful tool for reaching new customers. Here are just a few of the advantages of cold emailing:

1) It’s personal. Unlike mass marketing campaigns, cold emailing allows you to send a tailored message to each individual customer. This personal touch can help you build a rapport with potential customers and make them more likely to engage with your pitch.

2) It’s quick and easy. With cold emailing, there’s no need to wait for trade shows or other events to make contact with potential customers. You can reach out anytime, anywhere with just a few clicks.

3) It’s measurable. With cold emailing, you can easily track who opens and clicks through your emails, providing valuable insights into what works and what doesn’t. This data can help you fine-tune your sales pitch and close more deals.

Despite the advantages of cold emailing, it’s important to remember that it’s not a magic bullet. The success of your campaign will ultimately depend on the quality of your list, the content of your emails, and your ability to follow up with potential customers. But if you’re willing to put in the work, cold emailing can be a great way to generate leads and grow your business.

Disadvantages of Cold Email

The disadvantage of a cold email is that if you’re not careful with your language and approach, it’s easy to come across as spammy or pushy and you will almost certainly have a high rate of bounces (emails that are undeliverable because the address is incorrect or the mailbox is full). 

Check out these tips to prevent your email from ending up in the spam folder!

Ways to Prevent your Cold Email out of Spam Folders

You’ve taken the time to craft the perfect cold email. It’s got a personalized message and a great CTA, and you’re confident it’s going to land you some serious results. So why is it that your cold email keeps getting sent straight to the spam folder? If this sounds like a familiar problem, don’t worry – you’re not alone.

Spam filters are designed to block out emails that are considered unwanted or unimportant. However, sometimes these filters can be too aggressive, and important emails can end up getting caught in the spam folder. If you’re sending a cold email, there are a few things you can do to increase the chances that it will be delivered to the inbox. 

First, avoid using generic phrases like “click here”, “sign up now” , “free”, “winner”, “win” or “promotion”. These are trigger words that will send your email straight to spam. Instead, use specific language that speaks to your reader and reflects the content of your email.

Second, make sure your email contains real, human-readable content. Spam filters are designed to catch emails with little or no content, so be sure to include at least a few sentences of text. Of course, this doesn’t mean you should stuff your email full of fluff – just make sure there’s enough substance to get past the filter.

Finally, avoid using large images or HTML coding in your emails, as these can also cause your message to be flagged as spam. By following these simple tips, you can help ensure that your cold email will make it to the inbox.

Now that we’ve covered the advantages and disadvantages, as well as how to keep your email from being marked as spam, it’s time to learn how to make cold email marketing work for you. Here are the five tips:

5 Tips to Make Cold Email Marketing work for you.

1. Do your research

If you’re thinking about cold email marketing, there’s one key piece of advice we always give: do your research.

Research is important, especially when you’re embarking on a new marketing endeavor such as cold emailing. 

Knowing who your audience is and crafting a message that speaks to them is essential for any successful marketing campaign – and that goes doubly true for cold emailing.

Before you start typing up that initial email, take some time to learn about your potential customers and what they’re looking for. It’ll make all the difference in whether or not they give your message a chance.

2. Choose The Right Recipient

When it comes to cold email marketing, choose the recipient wisely. The wrong person can easily sour the entire campaign.

Selecting the right recipient is critical. You need to make sure you’re sending your message to someone who is likely to be interested in what you have to say and to make sure that you will not waste your well-composed email by sending it to whoever you want.  

Remember that it is important to create an email list. One way to do this is to segment your list of contacts by demographics, interests, or other criteria. This will help you narrow down your list of potential recipients and increase the chances that your email will be well-received.

3. Write a Customized Email

If you’re looking for a way to take your cold email marketing to the next level, you need to write a customized email. This means crafting an email that’s tailored specifically to your recipient.

And it’s not as hard as it sounds. Just ask yourself what you would want to see if you were on the receiving end of a cold email. What would make you stop and read? How can you make a connection with your recipient?

By taking the time to write a customized email, you’ll stand out from the hordes of generic emails clogging up people’s inboxes. So go ahead and give it a try – your recipients will thank you for it!

4. Stay positive and persistent

The best way to succeed with cold email marketing is to stay positive and persistent. Don’t give up too easily, and remember that the more you try, the more likely you are to succeed. So keep your head up, and keep emailing!

This is not a one-day task. It will continue even if some of the prospects from your email list opt out. 

Focus on those who stayed, run A/B tests, and set KPIs to measure the success and failure of your email. Remember that each no brings you closer to a yes.

5. Use an email marketing service to save time and money

If you’re looking to save time and money on your marketing efforts, an email marketing service is a great option. With a service, you can automate many of your marketing tasks, including sending out emails. This can free up your time to focus on other areas of your business. Plus, using a service can often be less expensive than doing everything yourself.

You can let us handle the prospecting and we’ll let you spend more time in closing? Sounds good? Keep reading. 

Demand.Cloud is the leading sales engagement platform and service, with a team of dedicated outbound marketing experts and appointment setters. We are confident to generate 5-10 booked appointments per month, per connected LinkedIn and Email accounts.  

We’ll create a self-sustaining funnel of hot leads and appointments to grow your company’s sales. 


If you’re still on the fence about cold emailing, hopefully, this article has helped sway you in favor of giving it a try. 

Cold email marketing works, but only if you do it correctly. Use the tips we’ve provided to make sure your emails reach their intended recipients and generate leads and sales for your business. 

The advantages are clear and if you follow some simple guidelines to make sure your emails don’t end up in spam folders, there’s no reason why they can’t be successful for your business. 

But don’t take our word for it – test out a few campaigns yourself and see how they perform. And if all of this seems like too much work (or you just don’t have the time), let us help! 

We offer sales lead generation services that include Email Campaigns. Our team will take care of everything for you so all you have to do is sit back and watch the leads come in. Contact us today to get started!