Cold email marketing is a tried-and-tested method of generating leads. It is low cost and has a wide reach with no commitment required on your part.
This means that the ROI on this approach will always be high when compared to other types of advertising because you are willing to provide people who might not otherwise hear from you with an opportunity for exposure without any pressure.
The days of one-size-fits-all email marketing are long gone. Today, segmenting your audience into like-minded individuals who will offer you their attention for a more in-depth conversation about what they want from YOU is based on consent and personalization.
This means that response rates have increased while the value has grown even more because these messages are tailored specifically to each individual, rather than being just another general broadcast like before.
It can be tough to find the right email address to send your campaigns to. Here are 8 effective methods for locating your leads’ business emails.
1. Request It From Them
The most common way to get someone's email address is by requesting it from them. You can do this in person, over the phone, or online.
When you request someone's email address, be sure to let them know what you will be using it for. For example, "I am starting an email marketing campaign and I would love to add you to my list."
Most people are happy to provide their email addresses if they know that they will be receiving messages that are relevant to them. However, there are a few steps that you can take to increase your chances of getting a person's email address.
First, make sure that you have a strong relationship with the person. If you have just met someone, they are less likely to give you their email address than if you have been friends for a long time.
Second, be specific about what you will use their email address for. If you are vague about your intentions, people may be hesitant to provide their information.
Finally, be polite and respectful when asking for someone's email address. If you follow these simple guidelines, you should have no trouble building up your list of email contacts.
2. Join the Newsletter of your Lead
In business, the squeaky wheel always gets the grease. And when it comes to email marketing campaigns, the same holds true.
If you want to get someone's attention, you need to be persistent. But how do you find someone's email address in the first place? The answer is simple: join their newsletter.
By signing up for their mailing list, you'll have access to their email address (usually in the form of a subscription confirmation). And once you have their email address, you can add them to your own mailing list and start building a relationship with them.
Of course, it's important to respect their privacy and only send them information that they're interested in. But if you play your cards right, joining someone's newsletter can be a great way to get their attention - and their business.
3. Visit their Website
Most people list their email addresses somewhere on their site, usually on the contact information or About page.
4. Visit their Social Media
Just as with websites, social media sites like LinkedIn, Facebook, and Instagram often list the email addresses of their contributors in the About section or on their profiles.
How to find your Lead's email through LinkedIn?
LinkedIn has become one of the most popular social media platforms for professionals. It can be a great way to connect with potential customers and partners, and it's also a great resource for finding leads.
To find someone's email address on LinkedIn, go to their profile and click on the "Contact Info" section.
How to find your Lead's email through Facebook?
Facebook is another great way to connect with potential customers and partners. Like LinkedIn, it can also be a great resource for finding leads.
To find someone's email address on Facebook, go to their Page and click on the "Home" section.
How to find your Lead's email through Instagram?
Instagram is a social media platform that's popular with millennials. It can be a great way to connect with potential customers and partners, and it's also a great resource for finding leads.
To find someone's email address on Instagram, go to their profile and click the "Contact" section.
This will allow you to see their company mobile or phone number and email.
The next option is by using desktop and app versions via mobile. Just click the info to get the email address of your lead.
5. Attempt to imitate the email pattern
If you can't find their email address on the aforementioned websites, you can try to find it by trying to imitate their email pattern.
For example, if they use @domain.com as their email address, try using @domain.com as their own email address and see if that gives you results.
If the email address of the desired lead is composed of name, last name, and domain like firstname.lastname@example.org, then it's likely that the desired lead's email is also composed of this format.
To confirm this assumption, try searching for the email address using your email provider and see if it displays any results. If there are no results or only partial results displayed, then it may be safe to assume that the desired lead's email is in this format and you can proceed with contacting them through your preferred method.
However, bear in mind that not having a picture does not necessarily mean it’s not the correct one.
6. Utilize Email Permutator Tools
There are a number of different email permutator tools available online that can help you find the email address of the desired lead. Some examples of these tools include MailChimp Email Permutation Tool, AWeber Email Permutation Tool, and SendGrid Email Permutation Tool.
These tools allow you to input the desired lead's name, email address, and other required information, and then they will generate a random permutation of this information. This allows you to narrow down the search considerably by checking for results that contain any of the desired lead's specific details.
7. Search on Google
One of the quickest and easiest ways to find someone's email address is to simply Google the person's name and email address. This method is not as reliable as some of the other methods, but it can be a quick and easy way to get started.
Here are 3 ways to search email addresses through Google.
The first one is by putting a quotation mark in your query.
To help you find the most relevant search results, Google uses quotation marks when displaying keywords in a query. If your lead’s business email ever showed up anywhere publicly, it will be displayed as a result.
The next one is by typing site:domain.com [Name of the email owner] email address in Google Search.
To get the most relevant search results, you should use Google's domain-specific search site.
Lastly, by typing [Name of the email owner] + email address
If it appears anywhere online, Google will find the email address of your lead.
8. Use Demand.Cloud
Say goodbye to high bounce rates! Demand.Cloud makes it easier than ever to find your target customers' emails with our inbuilt and unlimited email discovery tools!
Eliminate the cost of expensive third-party solutions by using Demand.Cloud's fast, reliable service for verification instead - we'll even connect you on LinkedIn if needed so that all possible leads are found quickly and efficiently!
Email marketing is a powerful way to reach your leads and customers. And, while there are many ways to find someone's email address, we hope that the tips in this blog post will help you get started.
Have you tried any of these methods? Let us know how they worked for you. But don't stop there! Once you have your lead's email address, it's time to start thinking about your next email campaign. And we can help with that too!
Our team at Demand.Cloud has years of experience creating successful email campaigns that increase open rates and conversions. So what are you waiting for? Get a Demo now!